freelance

Gourmet Traveller Magazine
Features Writer (freelance)
2020 — 2022

> Features writer for Australia’s leading food and lifestyle magazine (print), pitching ideas, interviewing renowned chefs and industry experts workers across Australia

Veraison Magazine
Freelance Writer (freelance)
2020 — 2022

> Features writer for local indie wine publication aiming to make the wine world more accessible, offering a platform to historically under-represented voices in the industry (and beyond)

Fancy Hanks
Strategy Lead (freelance)
2022 — 2023

> Brand strategy and comms plan, including cultural research and analysis for Melbourne's popular American BBQ restaurant, Fancy Hanks, as part of their first ever digital campaign

work history

DDB Australia
Senior Cultural Strategist
2023 — present

BRAND
>Coles Group
Australia’s second largest supermarket retailer, with a footprint of over 1,800 retail outlets nationally

> Leading cultural research and insights knowledge across various Coles Group business units

> Responsible for client briefs, campaign strategy, and cultural foresight for food, value, retail and grocery sustainability

> Collaborating on key projects with Creative and Media DDB teams, including proactive research & ideas, acting as an extension for the Coles business

Howatson+Co
CX Planner (contract)
2022 — 2023

BRANDS
>Microsoft
>Allianz Insurance
>Colonial First State
>Australian Computer Society

> UX, CX and Brand research, including customer research design + facilitation, client workshops, analysis and strategic recommendations for Microsoft, Allianz and CFS

> End-to-end Current and Future State comms journeys with strategy for ACS

> UX research and testing, including user testing, synthesis and strategic recommendations

Ogilvy ANZ
Strategic Planner
2022 — 2022

BRANDS
>Mondelēz AUS & NZ
>AAMI Insurance
>Suncorp Group
>Service Victoria (Aus Gov)
>Triple J Radio

> Account planning, including responding to creative briefs, comms frameworks, digital campaigns

> Cultural research and analysis for ongoing brand strategy work

> CX and UX strategy support, including content mapping and UX logic, for the State Government department

Saatchi & Saatchi ANZ
Strategic Planner
2020 — 2022

BRANDS
>Bank of Melbourne (Westpac)
>SkinCeuticals (L’Oreal)
>Garnier (L’Oreal)
>Visa Australia

> Cultural research and analysis for key clients, including Bank of Melbourne, St. George Bank, and Garnier

> Brand and comms strategy work, including research and cultural analysis, comms planning, and proactive ideas for various agency clients

> Leading, supporting and presenting strategy component for new business pitches

Ellis Jones
Communications Consultant
2018-2019

BRANDS
>State/Local Government
>LCI Education
>Energy Australia
>Yarra Valley Water
>Future Energy Skills
>ygap Australia

> Brand, marketing and communications strategies for all incoming client projects, including qualitative research and analysis, content and social strategies, audience segmentation and CX/UX support

> Driving strategy for new business pitches across the business

> Leading and guiding pro bono work for the agency

Australian Conservation Foundation
Direct Marketing Officer
2016 — 2018

> Production and implementation of ACF's direct fundraising activities including acquisition, retention, and growth (direct mail, online, telemarketing, and digital activities in support of single gift campaigns)

The Lost Dog’s Home
Fundraising Coordinator
2016 — 2016

> Production and implementation of The Lost Dog’s Home single gift fundraising campaigns from research to production, including copywriting, data management, budgeting, as part of donor retention

Oaktree Foundation
Fundraising Director
2014 — 2016

> Leading all creative revenue diversification projects in the fundraising team for youth run non-profit, outreach, strategy development, and managing a team

The Bowerbird Group
Sales & Marketing Coordinator
2013 — 2014

> Managing and producing all public-facing comms and activities for fashion wholesale agency, The Bowerbird Group

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